About

Who I am

elegance, authenticity and passion

CIAO! I am Serena Ricci, native Italian born in Tuscany and wildly in love with this region. For over two decades I have been arranging international destination weddings and private tours in Tuscany with passion and enthusiasm. Me in a few words: knowledgeable, transparent, detail-oriented, in love with Italian cuisine, history and architecture.

MY STORY

MADE OF PASSION, BEAUTY AND LOVE FOR DETAILS

Since 2011 I have been curating weddings in Tuscany for couples from all over the world, with great attention to style and focus on quality over quantity. Deep knowledge of the region and local event industry, creative vision and attention to detail are my strength to create successful events. I call my style effortlessly elegant with a modern touch, as I love to combine trends with venue style and vibe.

I am also a licensed tourist guide in 4 languages and love to share the beauty and traditions of my homeland in my private guided tours of some of the most iconic sites of Tuscany like Cortona, Arezzo, Siena – a passion that continues over the years, and that I now dedicate mainly to small groups and families, to offer a fully-customized service and a personable experience.

MY ROOTS

A REFLECTION OF ITALIAN CULTURE AND IDENTITY

Mine was a historic Florentine family of silk artisans until my dad moved into the countryside to manage a large agricultural estate. I grew up surrounded by fabrics, embroideries and knitwear, as the women in my family did this professionally – also for Prada.

My home is the province of Arezzo – historically devoted to agriculture, and now a known tourist destination thanks to its rich history, art, traditions and excellent food & wine products. This love for Italian style and Tuscan traditions passed on by my family is always reflected in my work.

MY TEAM

MORE PEOPLE, MORE BEAUTY

My life and business partner Klajdi is the perfect complement for wedding planning, with his immense passion for Italian cuisine and wines, and a deep knowledge of the event industry. He worked at some of the most iconic places of Italy and is a professional Sommelier AIS, which does not hurt when planning weddings in one of the regions of Italy that boasts some of the country’s finest wines.

GET IN TOUCH

I’d love to hear from you, contact me to start planning together your dream day or vacation in Tuscany

Get in touch

EXPERIENCE BUILT IN YEARS OF HOSPITALITY, PLANNING AND LOVE FOR THE AUTHENTIC BEAUTY OF TUSCANY

I have a university degree in English and am a certified tourist guide of Tuscany in four languages. It all started with getting my guiding license in 1999 and at the same time working for 14 years in the hospitality industry, when I fell in love with weddings and decided to be a full-time wedding planner and tour guide – to share my knowledge, expertise and passion with those who chose Tuscany for their nuptials or vacation.

LOVE WORDS

NY

Maddy & Brandon

Serena is an absolute PRO! For almost two years, she worked diligently with me, my partner, and our families to organize our destination wedding. For anyone planning a destination wedding in Tuscany, PLEASE consider reaching out to Serena. She’ll plan you the best weekend of your lives, deal with your needy guests, and be an absolute joy to work with.

Los Angeles

Ana & Luka

A Tuscan Dream Come True
I had 6 months to plan my dream wedding in Tuscany all the way from Los Angeles. Serena and Klajdi took my Pinterest board and made it a reality. Our wedding was an absolute dream, it completely exceeded my expectations! Serena is a true perfectionist and that became obvious during the planning process and certainly on the wedding day. I am forever grateful to Serena and Klajdi for making our Tuscan wedding dreams come true, and I truly cannot recommend them enough. Thank you, thank you!

USA

Emily & Brett

Amazing Communication and Support
Serena responded to all of our hundreds of emails extremely quickly, so much so that us being based in the United States we were never stressed with the time difference! She went above and beyond on our wedding day making sure everyone was taken care of, and she constantly checked in to make sure the timeline was going smoothly. We can’t recommend Serena enough, and you will be in the best hands if you are planning a destination wedding to Tuscany!

USA

Jessica & Joe

Above & Beyond Every Expectation!
Serena is an absolute rockstar when it comes to pulling off the wedding of every girls dreams. Being a couple from the US, we did not know where to begin with our destination wedding in Tuscany but between Serena and Klajdi’s extensive knowledge of the area, vendors, food and especially the wine they made the process seamless from start to finish. They were there every day of our 4 day wedding weekend- planned the welcome dinner, wedding, pool party and a vineyard tour. All were absolutely amazing! They are truly the dream team and we cannot not recommend their services enough.

NY

Amanda & Dan

They were absolutely amazing! It was the best day of our lives, and everything completely exceeded our expectations. They were on top of every single detail, and made planning a wedding in Italy (from the US) easy and simple. I am SO glad we worked with them, and highly recommend anyone interested in a Tuscan wedding use them.

Los Angeles

Daniella & Ivan

Wedding planners who make your dreams a reality!
There are truly not enough words to express how thankful we are for Serena and Klajdi. As an interior designer, I’m extremely detail-oriented, and I was so impressed with how they understood and executed our vision. Planning our wedding in Tuscany from Los Angeles was made incredibly easy with their help. Their attention to detail is unmatched, and they brought our vision to life in ways I could never have imagined.

USA

Erin & Austin

The attention to detail was amazing, the food, set up, decor, etc. went as planned and was more than I could have ever imagined or dreamed of. The details were aligned and everything was perfect to ensure I had the best wedding weekend. I highly recommend working with them – truly a dream come true. Thank you both again!

NY

Kiley & Max

Planning a wedding abroad can feel overwhelming, but from the very beginning we knew we were in the best possible hands with Serena. Working with her has been one of the greatest gifts of this entire process. She is not only incredibly talented and professional but also one of the kindest and most genuine people we have ever met.

USA

Kristen & Ted

Amazing experience! Would highly recommend!
I hired Serena as my wedding planner for a destination wedding in Florence, Italy. I cannot recommend her enough!! We live in the USA and the process was so easy to plan a destination wedding with her. Serena is very great with her communication, timeliness, and organization. I had no hiccups or anything on the day of the wedding because Serena was so prepared. I continue to get compliments from our wedding guests at how well organized everything was. If you are looking for a wedding planner in Tuscany, please reach out to Serena. You won’t regret it!

NY

Jennifer & Robert

Serena and Klajdi were genuinely so caring and attentive through the process, and they’re both so warm and great to be around. They made us feel comfortable throughout the process, are super funny with their banter as a duo, and truly went above and beyond what we were expecting. Thank you again from the bottom of our hearts – we could not recommend them enough!

Texas

Cody & Kellen

Serena and Klajdi helped to plan our wedding and they were exceptional! Their attention to detail and commitment to the guest experience is unmatched. They went above and beyond expectations!! Our wedding weekend in Siena wouldn’t have been possible without them! For anyone planning to have a wedding in Italy, I recommend Tuscan Tours and Weddings in the highest regard.

USA

Kate & TJ

Best of the best!
Serena was an absolute dream to work with. She is very communicative, prompt and kept me on task! She has tons of contacts within the industry and can make anything a reality. From pdfs of properties to table settings and flower vision boards— she made us feel confident and relaxed from thousands of miles away. When wedding week finally arrived Serena and Klajdi were so kind and attentive. Serena is detail oriented, has great taste and a calming demeanor on top of it all. Every dream and expectation we had was wildly surpassed. Let’s do it again!!